Week 4

1) The first task is for library searches: search the library catalogue and find a resource that will help you formulate your essay topic.

I have chosen to write an essay by analysing the Internet and advertising effectiveness.

2) Go to the full-text database search via the library website and find three academic articles that relate to the topic of your first essay. Write a report to post in your blog that summarises the key points in the articles, and comment on how this task has helped you formulate your topic.

I used two databases from the library catalogue. They were Google scholar and Informit to find these resources. I used these particular databases as I was familiar with the way they worked.

TI: Internet advertising: trademark infringement and misleading conduct
AU: Talbot, Susie
SO: Keeping Good Companies, v.57, no.11, Dec 2005: 678-680

This article will be useful if I was to talk about the dangers/disadvantages about advertising online. The article gives us an insight into laws regarding Internet advertisements and some insight into possible punishments for breaking these laws.

TI: Internet advertising: an assessment of consumer attitudes
AU: Previte, Josephine
SO: Prometheus (St Lucia, Qld), v.17, no.2, June 1999: 199-209

This article will be informative about consumer insights of online advertising. This article proved to be very helpful in regards to consumers thoughts and self evaluations of the effectiveness of Internet advertising.

TI: Businesses face double exposure in web site marketing
AU: Smith, David
SO: Keeping Good Companies, v.54, no.4, May 2002: 226

This article could help with explaining some of the difficulties/ legal obligations of Internet advertising. Similar to the first article I found this article would be informative into the legal aspects of Internet advertising.


3) Complete the Scavenger Hunt questions by using a search engine that isn't Google, and post your answers in your blog.

1.What is the weight of the world's biggest pumpkin?

1,502 lbs, (682.7 kg) http://www.49abcnews.com/news/2006/oct/09/worlds_heaviest_pumpkin_weighed/

2. What is the best way (quickest, most reliable) to contact Grant Hackett?

Couldn't find this.

3. What is the length of a giraffe's tongue?

An adult giraffe's tongue is 27" long
http://www.qeok.com/other/2843-qeok.html

4. How would you define the word 'ontology'? In your own words, what does it really mean ?

Ontology is the study of being and existence. In English this simply means ontology is the study of all things living and reality.
http://en.wikipedia.org/wiki/Ontology

5. What was David Cronenberg's first feature film?

Cronenberg's first effort was a 1966 short film called "Transfer," about a psychiatrist being stalked by a patient.
http://dir.salon.com/story/people/bc/1999/11/30/cronenberg/

6. When was the original 'Hacker's Manifesto' written?

small essay written January 8, 1986
http://en.wikipedia.org/wiki/Timeline_of_hacker_history

7. Why do all phone numbers in Hollywood films start with '555'?

The prefix 555 went largely unused. When people started giving out numbers in movies or on T.V., the prefix became reserved for Hollywood so that the viewing public wouldn't harass real phone customers when they were looking to speak with their favorite stars.
http://www.agsd.ca/sedley/stump/stump.htm#Why%20do%20movie%20phone%20numbers%20always%20start%20with%20555


8. What is the cheapest form of travel from Crete to Rhodes?

By ferry
A really nice cabin for two should cost about 120 euros or so.
http://www.athensguide.com/ferries.html

9. What song was top of the Australian Pop Charts this week in 1965?

March 13 March 26: Eight Days A Week The Beatles
http://www.popculturemadness.com/Music/Pop-Modern/1965.html

10. Which Brisbane band includes Stephen Stockwell on keyboards and vocals?

Black Assassins
http://www.brisbanewritersfestival.com.au/2005/content/standard.asp?name=StockwellS